AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Colombia Q3 2021
Discover the performance trends of the top 5 film and television applications in Colombia during Q3 2021, including downloads, revenue, and active users.
During the third quarter of 2021, the top 5 film and television applications in Colombia showed varying performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.
HBO Max: Stream TV & Movies experienced significant fluctuations in weekly downloads, starting strong at 228K in late June but dropping to 67K by the end of September. Weekly revenue saw a notable peak of $19.7K in early July, tapering off to around $9.4K by the end of the quarter. Active users peaked at 354K in late July, with slight variations, ending at 330K in late September.
Netflix maintained a steady weekly download rate, with a notable increase to 158K in the last week of September. Revenue remained relatively stable, with minor fluctuations around $4K-$6K per week. Active users showed strong engagement, peaking at approximately 4.5M in the final week of the quarter.
Disney+ had a consistent download trend, starting at 108K in late June and ending at 44K in late September. Revenue peaked at $43.7K in late June, with a notable dip to $22.6K in mid-August, before recovering to around $33K by the end of the quarter. Active user numbers fluctuated, peaking at 2M in early July and gradually decreasing to 1.3M by the end of September.
Pluto TV: Watch & Stream Live showed stable download numbers, averaging around 60K-70K per week, with a peak of 75K in the last week of September. Active user engagement remained consistent, hovering around 360K-400K throughout the quarter.
Amazon Prime Video saw an increase in weekly downloads, peaking at 80K in late August before declining to 33K by the end of September. Revenue trends varied, with a peak of $14.4K in late June and fluctuations around $10K-$14K towards the end of the quarter. Active users showed minor variations, maintaining around 500K throughout the quarter.
Data for this analysis comes from Sensor Tower, where more insights on app performance can be found.